Three years running, Luminaire Pictures produced the official event highlights video for White Night Melbourne.
Footage was captured during the all night event, from 7pm to 7am then edited, ready for distribution to media and social media the next morning.
White Night Melbourne 2013
Two camera crews, an epic twelve hour event with locations across the city and the video was edited and published at the same time the event wrapped!
The video was uploaded to Tourism Victoria’s YouTube channel at 7am and was approaching 7,000 video views in less than 24 hours. Just 3 days following the event, the video reached 34,000 organic views on YouTube, briefly making YouTube’s ‘Popular Videos’.
Luminaire Pictures secured a feature publication with theage.com.au where the video was published as the lead video for the day.
The video was also published on brisbanetimes.com.au and watoday.com.au
Watch as Melbourne is transformed into an all-night wonderland for everyone to explore. From dusk til dawn, over 80 free events celebrated music, food, film, art and light.
Client: Visit Victoria
Producer & Editor: Ryan Blair
Camera: RED, C100 & 5D3 (time lapse)
Lens: Canon L Series
Luminaire Pictures provided:
• Creative and story development
• Project management
• Interviewing talent
• Production/filming
• Complete post production/editing, colour grading and mastering