ahm health insurance’s ‘The Punch Line’ campaign is a 24-hour joke hotline that, for a small fee, delivers ‘a laugh a minute’ to people in need of a joke.

The Punch Line live stream gave Facebook followers the opportunity to interact with Darren (comedian David Quirk) in real time to request jokes on various topics. 

Luminaire Pictures facilitated the technical production of the live stream for agency Gen C.

Comedy Festival Live Stream

Frame grab from ‘The Punch Line’ live stream.

Client: ahm health insurance in partnership with the Melbourne International Comedy Festival
Agency: Gen C
Agency Creative Director:
Jack White
Agency Producer:
Nicolas Cox
Agency Production Manager: Jordan Pert
Live Stream Technical Producer:
Ryan Blair
Camera: Zac Fuller
Sound Recordist:
Pat Slater
Art Director & Wardrobe:
Sophie Hayward
Makeup: Louise Jean

Camera: Canon C100
Lenses: Canon L Series

Luminaire Pictures provided:
• Camera crew including live stream producer and sound recordist
• Live streaming kit including vision mixer, live stream box, 4GX modem, preview and client monitors, recording deck.