Swisse ‘Best Off Ground’ Campaign Video
The opening shot of the Swisse ‘Best Off Ground’ campaign video presented a challenge, we love challenges!
The agency came to us with the idea that the lead talent, Patrick Dangerfield, would be speaking to camera, we move towards Patrick and then, at the last moment, we reveal a groundskeeper standing behind him.
To achieve this camera move, the camera was put on a dolly and jib.
The shot starts as a dolly push-in, the camera jibs up over AFL footballer Patrick Dangerfield’s shoulder to quickly reveal the ‘best off ground’ groundskeeper.
To get into a medium close-up of the groundskeeper quickly, we used the Canon 30-105 2.8 zoom lens so we could zoom in, just enough without actually noticing the zoom, while physically pushing the camera in with the dolly.
Read about the spot on Campaign Brief here