The opening shot of this spot presented a challenge, we love challenges!

The agency came to us with the idea that the lead talent, Patrick Dangerfield, would be speaking to camera, we move towards Patrick and then, at the last moment, we reveal a groundskeeper standing behind him.

To achieve this, the camera was put on a dolly and jib, on tracks.

The shot starts as a dolly push-in, the camera jibs up over AFL footballer Patrick Dangerfield’s shoulder to quickly reveal the ‘best off ground’ groundskeeper.

To get into a medium close-up of the groundskeeper quickly, we used the Canon 30-105 2.8 zoom lens so we could zoom in, just enough without actually noticing the zoom, while physically pushing the camera in with the dolly.

Read about the spot on Campaign Brief here

Agency: Gen C / SDWM
Director:
Jack White
Executive Producer:
Nic Cox
Associate Producer:
Hayden Sommerville
DOP:
Ryan Blair
1st AC:
Michael Gorden Hill
Gaffer: 
Dan Carr
Grip: Peter Stockley

Camera: RED Epic Dragon 6K
Lenses: Sigma Art and Canon L Series

Luminaire Pictures provided:
• Camera crew including DOP, 1st AC, gaffer and grip.
• Camera equipment including RED camera kit, Sigma Art lens kit, follow focus kit, director and client monitors with wireless links