Specialist Training Program Campaign
The Specialist Training Program (STP) is an Australian Government initiative.
It provides funding to health organisations to support specialist medical training in settings beyond traditional public teaching hospitals, including regional, rural and remote and private facilities.
Luminaire Pictures was commissioned by The Royal Australian & New Zealand College of Psychiatrists (RANZCP) to develop a suite of marketing material to raise awareness of RANZCP’s Specialist Training Program and to promote regional, rural and remote training to prospective and current medical students and psychiatry trainees.
We managed every aspect of the campaign from creative development, pre-interviews with contributors, scripting and writing interview questions to filming, photography, video/photo editing, copywriting, graphic design and delivery of the final campaign assets.
We produced video and photo shoots for the campaign across Australia including Victoria, NSW, Western Australia, Northern Territory, Queensland, Tasmania and South Australia.
The campaign showcases not only the professional development and career opportunities that come with training and working as a psychiatrist in regional, rural and remote Australia but also the lifestyle benefits and unique experiences on offer.
• Project Management
• Creative Development
• Filming & Editing
• Photography & Photo Editing
• Graphic Design
• Music Licensing
• Transcription and Captions
Six hero videos produced for the campaign