The Royal Australian & New Zealand College of Psychiatrists

Specialist Training Program Campaign

The Specialist Training Program (STP) is an Australian Government initiative.

It provides funding to health organisations to support specialist medical training in settings beyond traditional public teaching hospitals, including regional, rural and remote and private facilities.

Luminaire Pictures was commissioned by The Royal Australian & New Zealand College of Psychiatrists (RANZCP) to develop a suite of marketing material to raise awareness of RANZCP’s Specialist Training Program and to promote regional, rural and remote training to prospective and current medical students and psychiatry trainees.

We managed every aspect of the campaign from creative development, pre-interviews with contributors, scripting and writing interview questions to filming, photography, video/photo editing, copywriting, graphic design and delivery of the final campaign assets.

We produced video and photo shoots for the campaign across Australia including Victoria, NSW, Western Australia, Northern Territory, Queensland, Tasmania and South Australia.

The campaign showcases not only the professional development and career opportunities that come with training and working as a psychiatrist in regional, rural and remote Australia but also the lifestyle benefits and unique experiences on offer.

Ryan Blair


• Project Management

• Creative Development

• Filming & Editing

• Photography & Photo Editing

• Graphic Design

• Copywriting

• Music Licensing

• Transcription and Captions


• 6x 2-3 min hero videos

• 7x social edit videos

• Stills photography

• Article for RANZCP newsletters

• Brochure

• Flyer

RANZCP STP Orientation Booklet

Hero Videos

Six hero videos produced for the campaign

See more of our work here