ahm Health Insurance’s ‘The Punch Line’ campaign is a 24-hour joke hotline that, for a small fee, delivers ‘a laugh a minute’ to people in need of a joke.
The Punch Line live stream gave Facebook followers the opportunity to interact with Darren (comedian David Quirk) in real time to request jokes on various topics.
Luminaire Pictures provided live video streaming and production services for agency Gen C.
Frame grab from ‘The Punch Line’ Facebook Live stream
Client: ahm health insurance in partnership with the Melbourne International Comedy Festival
Agency: Gen C
Genre: Live video streaming / branded content
Agency Creative Director: Jack White
Agency Producer: Nicolas Cox
Agency Production Manager: Jordan Pert
Live Stream Producer: Ryan Blair
Camera: Zac Fuller
Sound Recordist: Pat Slater
Art Director & Wardrobe: Sophie Hayward
Makeup: Louise Jean
Camera: Canon C100
Lenses: Canon L Series
Luminaire Pictures provided:
• Camera crew including live stream producer and sound recordist
• Live streaming kit including vision mixer, live stream box, 4GX modem, preview and client monitors, recording deck
To see more of our live streaming projects, see the live streaming section under our work here