The new MCEC expansion further cements Melbourne as a leading destination for events.

Discover the new spaces in this series of videos we produced.

We talk to MCEC staff involved in the project management of the construction and ongoing service delivery within the new facilities as well NH Architecture, one of the two architect’s for the project.

MCEC Expansion Launch Film

Goldfields Cafe and Bar


The expansion adds 20,000 square metres, increasing MCEC’s total size to 70,000 square metres, heralding the venue as Australia’s largest convention and exhibition space.

The expansion includes:
• The Goldfields Theatre – a 9,000 square metre multi-purpose event space with a retractable 1,000 seat theatre
• New exhibition halls
• Eureka meeting rooms
• Outdoor terrace area
• Sovereign Room banquet space
• and Goldfields Café and Bar.

The building design was a joint venture between architect firms: NH Architecture and Woods Bagot. MCEC took inspiration from Victoria’s rich history in determining names for key spaces within its expansion. The gold colour of the expansion’s exterior culminated in Victoria’s goldfields becoming the theme from which names would be drawn.

The expansion is part of a larger South Wharf expansion project by Plenary Group and its partners that includes a new 347-room Novotel Melbourne South Wharf and a new 1,150-space multi-level car park – all fully connected and integrated with existing buildings.

Client: MCEC
Production Company: Luminaire Pictures
Producer/Director: Ryan Blair
AD & 2nd Camera: Gianna Mazzeo
AC & 2nd Camera: Redmond Stevenson
Drone Operator: Hayden Smith
Camera: RED
Lens: Sigma Art & Canon L Series
Drone: Inspire2 Zenmuse X7

Luminaire Pictures provided:
• Creative development
• Project management
• Talent casting
• Video production crew / filming
• Aerial videography filming / drone filming
• Music search and licensing

• Video editing, colour grading, sound mix and mastering