Branded Video Series

Mazda Vs The Ghan

 

The ultimate race. Three days, over three thousand kilometers – Mazda3 versus The Ghan.

Mazda Australia engaged Luminaire Pictures video producer / cinematographer Ryan Blair to film the journey of The Ghan racing against the Mazda3 in a three part branded video series.

We also provided video post production services including colour grade of the series and editing of a teaser video used to promote the campaign on social media.

The Ghan is an epic train journey across Australia’s remote landscapes of the Northern Territory from Darwin, stopping in Alice Springs and on to Adelaide in South Australia.

Covering over three thousand kilometers on the bitumen, The Mazda3 was challenged to beat The Ghan to Adelaide.

Watch the videos to find out how it all played out.

Teaser

In this ambitious three-day challenge of speed, efficiency and power, the Mazda3 will cross 3,034km of merciless outback terrain from Darwin to Adelaide in an attempt to beat the mighty Ghan.

Episode 1

While the Mazda 3 races ahead after an early start, there is a very surprising Platinum Service on The Ghan. With off-train excursions over the Nitmiluk Gorge and a visit to an Outback ghost town, it’s a must-watch start to this amazing challenge.

Episode 2

Will Mazda make it to South Australia ahead of the mighty Ghan? Watch Day 2 of the epic three-day challenge.

Episode 3

With only 600km left, Riana has taken the lead overnight leaving Luke with a do-or-die decision to catch up, either fill up on fuel or press the pedal on the All-New Mazda3 till it lasts! Will Luke’s gamble pay off and get him across the line ahead of The Ghan?

To find out more about the epic journey that is The Ghan visit journeybeyondrail.com.au/journeys/the-ghan

Client: Mazda Australia
Project: Mazda Vs The Ghan Three Part Branded Video Series and Teaser Video
Genre: Automotive branded video content
Video Producer / Cinematographer (Ghan Unit): Ryan Blair
Teaser Video Producer / Video Editor:
Ryan Blair
Colourist: Dan Stonehouse
Talent: Luke Huysmans and Riana Crehan

Luminaire Pictures provided:
• Video crew: video producer / cinematographer
• Camera equipment including Canon EOS C100 camera kit, Canon L-Series lens kit, sound and lighting kit
• Colour grade and mastering for the 3-part branded video series
• Video editing, colour grade and final mastering of the campaign teaser for web and social media distribution

To see more of our automotive video projects see the automotive section under our work here