Branded Video Series
Mazda Vs The Ghan
The ultimate race. Three days, over three thousand kilometers – Mazda3 versus The Ghan.
Mazda Australia engaged Luminaire Pictures video producer / cinematographer Ryan Blair to film the journey of The Ghan racing against the Mazda3 in a three part branded video series.
We also provided video post production services including colour grade of the series and editing of a teaser video used to promote the campaign on social media.
The Ghan is an epic train journey across Australia’s remote landscapes of the Northern Territory from Darwin, stopping in Alice Springs and on to Adelaide in South Australia.
Covering over three thousand kilometers on the bitumen, The Mazda3 was challenged to beat The Ghan to Adelaide.
Watch the videos to find out how it all played out.