Car Launch Video: Mazda MX-5

 

Luminaire Pictures produced the car launch video for the all-new Mazda MX-5 for Mazda Australia.

We managed all aspects of the project including:
• Creative development
• Project management
• Traffic management and road closures
• Safety and risk management
• Direction
• Crewing
• Post production and final delivery

Our RED camera was put to work for the intensive two day shoot, comprising open road filming on a section of public road in Broadford, Victoria and closed track filming at Winton Raceway.

Post production was completed at Luminaire Pictures including editing, colour grade, sound mix and final delivery for screening at the national MX-5 launch event.

‘What Makes a Great Sports Car’ video frame grabs

The video was licensed for limited release so unfortunately we can’t post it here. We can however provide a direct link on request if you’d like to see it, just send us an email.

Client: Mazda Australia
Production Company: Luminaire Pictures
Genre: Automotive / car launch video
Producer / Director: Ryan Blair
Associate Producer: Darren McLeod
DOP: Harry Charnock
AC: Nick Forster
Sound Recordist: Mark Edwards
Camera Format: RED

Luminaire Pictures provided:
• Production crew including producer/director, associate producer, DOP, assistant camera, sound recordist, grip, safety officer
• Camera equipment including RED Dragon and lens kit
• Camera tracking vehicle with stabilised remote camera gimbal for tracking shots
• VicRoads and council approvals for operating a camera vehicle on the open road
• Road closures including Victoria Police escort, safety operations and traffic management crew
• Post production including editing, colour grade, sound mix and final delivery

To see more of our automotive video projects, see the automotive section under our work here