KeepCup is a commercial enterprise founded on strong social values. Co-founder Abigail Forsyth talks about KeepCup’s co-existing design and sustainability focus, and her belief that behaviour change and community engagement is critical to positive environmental outcomes.

Client: NAB (as part of the NAB ‘Lens’ video series)
Agency: King Content
Director: Lou Quill
DOP: Ryan Blair
AC: Scott Langman
Sound: Keith Bottomley

Luminaire Pictures provided:
• Video crew including DOP and assistant
• Camera equipment including RED camera kit, lens and lighting kit