60 aspiring Australian artists were given the opportunity to design Daniel Ricciardo’s helmet which he wore during the 2024 Australian Grand Prix.

Optus Helmet Ricciardo Single Image
Optus Helmet Ricciardo 2 Single Image

Twenty-year-old Melbourne art school student, Rosie Pettenon was selected as the winner from seven finalists.

Rosie’s helmet was worn by Daniel during then race then later auctioned, raising $61,000 for Save the Children Australia for kids in need.

The Luminaire Pictures crew produced stills and motion content for Optus to promote the campaign.

Optus Helmet Ricciardo 3 Single Image

Client
Optus

Agency
Emotive

Luminaire Pictures Crew
Producer/Director: Ryan Blair
DOP: Tim OKeefe
Camera Assistant: Michael Sanders
Sound: Steve Bond
Hair & Makeup: Brooke Pearson
Stills: Andy Swann

We provided
• Film crew and equipment including producer, DOP and assistant
• Stills photographer and equipment

Deliverables
Stills + motion content

See more of our work here