Melbourne’s Federation Square was converted into a replica of the iconic Old Trafford changing room as Manchester United and adidas launched their 2022/23 away kit to a sea of passionate fans.
Luminaire Pictures produced a series of fast-turnaround content pieces for same-day release by adidas to leverage hype around the event.
Client
adidas
Agency
Not So Normal
Production Company
Luminaire Pictures
Executive Producer: Zoe Carr
Producer/Director/Editor: Ryan Blair
Camera: Ryan Blair, Jaque Fisher, Kevin Campbell, James Watterson
We produced a range of deliverables for adidas including 16:9 landscape and 9:16 vertical edits for social media.
Hero Edit
Vertical Social Edit
User Generated Social Edit
See more of our work here