Two camera crews, an epic twelve hour event with locations across the city and the video was edited and published at the same time the event wrapped!
The video was uploaded to Tourism Victoria’s YouTube channel at 7am (the same time that that event finished) and was approaching 7,000 video views in less than 24 hours. Just 3 days following the event, the video reached 34,000 organic views on YouTube, briefly making YouTube’s ‘Popular Videos’. The video was also featured on theage.com.au as the lead video and published on brisbanetimes.com.au and watoday.com.au
Watch as Melbourne is transformed into an all-night wonderland for everyone to explore. From dusk til dawn, over 80 free events celebrated music, food, film, art and light.
With over 40 sites, more than 300 artists and acts by local and international artists, White Night Melbourne ranged from small intimate experiences to large spectacles. Melbourne’s top cultural institutions, theatres, galleries, restaurants and bars kept their doors open to provide extra-special encounters in this nocturnal journey.
White Night, which is the anglicisation of Nuit Blanche, was originally conceived in Paris, France in 2002, in an attempt to make art and culture accessible to large audiences, within public spaces.
Melbourne became the first city in Australia to join the ranks of twenty three global cities producing similar all-night events. Melbourne’s inaugural White night saw over 300,000 people attend, exceeding expectations and becoming one of the largest events of its kind in Australia.
Produced for Tourism Victoria visitvictoria.com.au