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October 30, 2015

MRP Melbourne Launch Party

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Fashion retailer MRP is well established in Southern Africa with over 440 stores and launched their first Australian store in Melbourne Central this month.

Luminaire Pictures was engaged by MRP to capture the promotion leading up to launch which included activation activities around Melbourne CBD and RMIT University.

We worked with MRP to produce a live video link between Melbourne Central and the MRP head office in South Africa where MRP staff were able to view the live video stream which included a live guided video tour of the new store.

The launch party, which played host to fashion bloggers and industry VIPs, was also captured by the Luminaire Pictures crew.